OTTAWA, September 19, 2012 — The Animals in War Dedication Committee is very
pleased to announce that Mars Incorporated has made a generous donation of $20,000
towards the creation of the Animals in War Dedication.
Mars Incorporated is a family owned company that puts its principles into action to make
a difference for people and planet through performance. The Canadian business has
four segments: Chocolate, Food and Drinks, Wrigley and Petcare. Petcare provides
snacks, treats, and complete diets for cats and dogs. Mars’ brands such as Pedigree®,
Cesar®, Whiskas®, and Natural Defense® are instantly recognizable and used by pet
Mars Incorporated approached the AIW Dedication Committee directly, expressed their
support for the project and the importance of honouring war animals, past, present and
future. In providing essential products for pets to their loving owners, it was easy to
relate to the war animals – dogs and cats amongst them. Some of them would certainly
have been pets. They were suddenly pressed into military service, facing horrific
conditions for the first time. The unique bond shared between pet owners and their pets
would be magnified on the fields of battle. Soldiers depended on war animals for many
tasks including protection, medical support, delivering messages, as well as providing
unconditional loyalty and love.
“It is a pleasure to be a part of such a special tribute,” says Leslie Brams-Baker,
Communications Manager for Mars Canada. “At Mars, our associates embrace and
celebrate the significant role that pets play in our lives and our society.”
As a major sponsor of the Animals in War Dedication Project, Mars Incorporated will
have a significant role in the unveiling ceremony, scheduled for November, 2012.
With the generous donation by Mars Inc., the funds raised so far for the Animals in War
Dedication total $125,000. The goal is within reach; however, more money is required.